BAY YOGA respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, create an account, book a class or treatment, attend our studio, purchase a membership or otherwise use our services.
This policy applies to our website at bayoga.co.uk and to personal information collected through our studio and associated booking and communication systems.
1. Who we are
BAY YOGA Limited operates BAY YOGA Studio in Berkhamsted.
Address:
BAY YOGA Studio
207–209 Norman House
High Street
Berkhamsted
HP4 1AD
United Kingdom
Email: info@bayoga.co.uk
Telephone: 07557 968032
Website: bayoga.co.uk
For the purposes of UK data protection law, BAY YOGA Limited is the data controller for personal information that we collect and determine how to use.
2. Personal information we collect
The information we collect depends on how you interact with us.
We may collect the following categories of information:
Identity and contact information
This may include:
Your name
Email address
Telephone number
Postal address
Date of birth, where required
Emergency contact information, where appropriate
Account and booking information
When you register for classes, memberships, workshops, retreats, treatments or other services, we may collect:
Account details
Booking history
Class attendance
Membership information
Purchases and passes
Appointment information
Cancellations and waiting-list information
Communications relating to your bookings
Our booking services may be provided through third-party platforms such as WellnessLiving.
Payment information
Where you purchase a class, membership, course, workshop, retreat, treatment or another service, payment information may be collected and processed by our payment and booking service providers.
Payment card details are normally processed securely by the relevant payment provider rather than being stored directly by BAY YOGA.
We may retain transaction information such as the amount paid, date, service purchased and payment status for accounting and administration purposes.
Health and wellbeing information
Because we provide yoga, Pilates, fitness, wellbeing and related services, you may choose to tell us information about your health where it is relevant to safely participating in our services.
This may include information about:
Injuries
Pregnancy
Medical conditions
Mobility or accessibility requirements
Physical limitations
Medication where relevant to participation
Other health or wellbeing concerns you choose to disclose
Health information is considered special category personal data under UK data protection law and receives additional protection.
Where we need to process health information, we will only do so where we have an appropriate lawful basis and special-category condition, such as your explicit consent where required, or where another lawful condition applies.
Please only provide health information that is relevant to your participation in our services.
3. Information collected when you contact us
If you contact us by:
Website contact form
Email
Telephone
Social media
In person
we may collect your name, contact details, the contents of your message and any other information you choose to provide.
We use this information to respond to your enquiry and provide customer support.
4. Information collected automatically from our website
When you visit bayoga.co.uk, certain technical information may be collected automatically.
This may include:
IP address
Browser type
Device type
Operating system
Pages viewed
Time spent on the website
Referring website
General location information
Website interaction information
We may use cookies and similar technologies for website functionality, security, analytics and, where applicable, marketing purposes.
Where consent is required for non-essential cookies, these cookies should only be used after you have provided the appropriate consent.
Please see our Cookie Policy for further information.
5. How we use your information
We may use personal information to:
Create and manage customer accounts
Process bookings and memberships
Provide yoga, Pilates, workshops, retreats, treatments and other services
Manage class attendance and waiting lists
Process payments
Send booking confirmations and service-related communications
Respond to questions and enquiries
Provide customer support
Keep appropriate records relating to attendance and services
Understand relevant health or accessibility requirements
Help provide our services safely
Administer our website
Maintain website and account security
Prevent fraud or misuse
Manage our business and financial records
Comply with legal, tax and regulatory requirements
Improve our services
Analyse how our website and services are used
Send marketing communications where permitted by law
We will not use your personal information for purposes that are incompatible with the reasons it was originally collected unless permitted or required by law.
6. Our lawful bases for using your information
UK data protection law requires us to have a lawful reason for processing personal information.
Depending on the circumstances, we may rely on the following lawful bases.
Contract
We may process information where it is necessary to provide a service you have requested or to take steps before entering into a contract with you.
For example:
Managing a class booking
Providing a membership
Processing a workshop or retreat booking
Managing payments
Communicating about a service you purchased
Legitimate interests
We may process information where this is necessary for our legitimate business interests and those interests do not override your rights and freedoms.
This may include:
Managing our business
Responding to enquiries
Improving our services
Maintaining website security
Preventing fraud
Keeping appropriate business records
Understanding how customers use our services
Legal obligation
We may process information where required to comply with legal obligations, including accounting, taxation, regulatory and legal requirements.
Consent
We may rely on your consent for certain activities, including some forms of electronic marketing, cookies and processing of certain special-category information.
Where we rely on consent, you may withdraw it at any time.
Withdrawal of consent does not affect the lawfulness of processing that took place before consent was withdrawn.
7. Health information and special-category data
We recognise that health information requires additional protection.
You may provide health information to help instructors or relevant service providers understand whether any adjustments may be appropriate for your participation.
Where such information is collected by BAY YOGA, access will be limited to people who reasonably need the information for the relevant purpose.
We do not use health information for unrelated marketing purposes.
You should always seek appropriate medical advice before beginning an exercise programme where you have concerns about your health or ability to participate.
8. Marketing communications
We may occasionally send information about:
Classes
Courses
Workshops
Retreats
Events
Offers
Memberships
News from BAY YOGA
We will only send electronic marketing where we have an appropriate lawful basis and where this is permitted under applicable UK privacy and electronic communications rules.
You can unsubscribe from marketing emails at any time by:
Clicking the unsubscribe link included in the email; or
Contacting us at info@bayoga.co.uk.
You may still receive essential service communications, such as booking confirmations, cancellation notifications or information relating to your membership.
9. Who we share personal information with
We do not sell your personal information.
We may share information with trusted third parties where this is necessary to operate our business and provide our services.
These may include:
Booking and membership providers
We currently use third-party booking systems, including WellnessLiving, to help manage classes, memberships, purchases, customer accounts and related services.
When you interact with these services, the relevant provider may process personal information according to its own privacy arrangements and its contractual relationship with BAY YOGA.
Payment providers
Payment processing providers may receive information necessary to securely process payments.
Email and communications providers
We may use third-party email, newsletter and communications services to send transactional or marketing communications.
Website and technology providers
Personal information may be processed by providers that help us operate our website, including:
Website hosting providers
Website maintenance providers
Security services
Analytics providers
Cloud storage providers
IT support providers
Professional advisers
We may disclose information where necessary to our:
Accountants
Lawyers
Insurance providers
Other professional advisers
Government and regulatory authorities
We may disclose personal information where required by law or where necessary to establish, exercise or defend legal rights.
10. Third-party websites and services
Our website may contain links to external websites and services, including:
WellnessLiving
Facebook
Instagram
App stores
Other third-party websites
When you follow a link to an external website, that organisation may collect and process your personal information independently.
We recommend reviewing the privacy policy of any third-party service you use.
BAY YOGA is not responsible for the privacy practices of third-party websites that we do not control.
11. Cookies and analytics
Our website may use cookies and similar technologies.
Some cookies are necessary for the website to operate correctly.
Other cookies may be used for purposes such as:
Website analytics
Measuring website performance
Remembering preferences
Understanding how visitors use the site
Marketing or advertising, where applicable
We may use services such as Google technologies to help operate, measure or understand usage of our website.
Where UK law requires consent before a cookie or similar technology is placed on your device, we will request your consent before using it.
More information should be provided in our separate Cookie Policy and through our cookie consent controls.
12. International transfers
Some of our service providers may operate, store information or use servers outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the information receives a level of protection required by UK data protection law.
Depending on the destination and provider, these safeguards may include:
UK adequacy regulations;
Approved contractual safeguards; or
Other legally recognised transfer mechanisms.
13. How long we keep your information
We do not keep personal information for longer than reasonably necessary.
The period for which information is retained depends on:
Why the information was collected
The nature of our relationship with you
Legal and regulatory requirements
Accounting and tax requirements
The need to resolve disputes
The need to establish or defend legal claims
For example, financial transaction and accounting information may need to be retained for longer periods to comply with applicable legal and tax requirements.
Marketing information may be retained until you unsubscribe or otherwise object to receiving marketing.
Where information is no longer required, we will delete it, anonymise it or securely dispose of it where reasonably practicable.
14. How we protect your information
We take reasonable organisational and technical measures to protect personal information against:
Unauthorised access
Loss
Misuse
Disclosure
Alteration
Destruction
Measures may include access controls, secure systems, appropriate passwords, trusted service providers and procedures designed to limit access to personal information.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
15. Your data protection rights
Depending on the circumstances, you may have the right to:
Access your information
You may request a copy of personal information that we hold about you.
Correct your information
You may ask us to correct inaccurate or incomplete personal information.
Request deletion
In certain circumstances, you may ask us to delete your personal information.
Restrict processing
You may ask us to restrict how we use your personal information in certain circumstances.
Object to processing
You may object to certain processing, including processing based on legitimate interests and direct marketing.
Data portability
In certain circumstances, you may ask us to provide personal information you supplied to us in a structured, commonly used and machine-readable format or transfer it to another organisation.
Withdraw consent
Where we rely on your consent, you can withdraw that consent at any time.
These rights are subject to certain legal conditions and exemptions.
To exercise your rights, contact:
We may need to verify your identity before responding to a request.
There will normally be no charge for exercising your data protection rights.
16. Children and young people
Some BAY YOGA services may be suitable for children or teenagers.
Where we collect information relating to a child or young person, we will take particular care to protect their privacy and handle their information appropriately.
Depending on the service and age of the participant, we may collect information from or communicate with a parent or legal guardian.
We will only collect information that is reasonably necessary for the relevant activity or service.
17. Photographs, video and social media
From time to time, photographs or videos may be taken at classes, workshops, events or other BAY YOGA activities.
Where an identifiable individual is the focus of promotional photography or video, we will seek appropriate permission where required before using the material for marketing or promotional purposes.
If you have concerns about a photograph or video featuring you, please contact us at info@bayoga.co.uk.
18. Data breaches
If we become aware of a personal data breach, we will investigate it and take appropriate steps to minimise potential harm.
Where required by law, we will report qualifying personal data breaches to the Information Commissioner’s Office and notify affected individuals where there is a high risk to their rights and freedoms.
19. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.
Email: info@bayoga.co.uk
Telephone: 07557 968032
You also have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
You can find information about making a complaint through the ICO’s official website at ico.org.uk.
20. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes to:
Our services
Our systems and suppliers
Our website
Our legal obligations
Data protection guidance
When significant changes are made, we will update the “Last updated” date at the top of this page.
We encourage you to review this Privacy Policy periodically.
21. Contact us
If you have any questions about this Privacy Policy, how we use personal information or your data protection rights, please contact us:
BAY YOGA Limited
207–209 Norman House
High Street
Berkhamsted
HP4 1AD
United Kingdom
Email: info@bayoga.co.uk
Telephone: 07557 968032